Our Story

Coming from a background deeply rooted in motorsports and the tuning of high-performance cars, we've always had a passion for speed. Traditionally, this involved driving powerful internal combustion engine (ICE) cars, burning costly fuel and contributing to pollution whether on the track or during our daily commutes. However, we now live in an era where we can satisfy our need for speed with a low-emission alternative: Tesla.
These remarkable vehicles not only produce zero emissions but also provide the smoothest driving experience imaginable, coupled with instant, abundant torque. Tesla cars represent the pinnacle of electric automotive technology, boasting an elegant, minimalist design that sets them apart in the automotive landscape.


Our Brand

DUXPUR – Leading with Pure Performance At DUXPUR, our name says it all. "DUX", Latin for "leader," reflects our mission to be at the forefront of performance engineering. "PUR" stands for purity — the uncompromising pursuit of functional design, lightweight construction, and aerodynamic excellence. Every wheel we create is a testament to precision, efficiency, and the relentless drive to lead, not follow. We don’t chase trends — we set the standard. This is pure performance, led by DUXPUR.